Mercurial Dance are seeking a digital marketing person/micro business for c.1 day a week over a 6 month period, to support the delivery of exciting new digital project EmbodyXR and other company projects.
EmbodyXR® is an immersive Virtual Reality dance art experience, aimed at raising mental health awareness & mitigating anxiety in Young People aged 13-25. Having matured from a Proof of Concept phase, we will now be delivering a midlands regional tour across Coventry, Nuneaton, Leicester & Birmingham, involving specific groups from schools, universities & libraries. Each group will play a pivotal role in the project’s co-creation, as we work alongside these audiences/participants, our artists, designers, and partners to realise our ambitions. Our future roadmap includes strategic business modelling so longer term we can develop an international version of EmbodyXR®, for play at home release on App stores.
We Move People. At Mercurial Dance we believe that dance has the power to change lives, and that if more people danced, for pleasure, and discovered their movement voices they (and the world) will be a happier, healthier place. To inspire this we create shows, run workshops and make digital experiences that get people moving.
We’ve been working in the cultural fringes since our foundation 20 years ago. We seed creative and cultural opportunities in the least culturally engaged communities and use them to transform people and places. Our relationship with our audiences is non-hierarchical. We talk their cultural language, and create work around cultural common points. We also work in their places, targeting audiences and participants who have never walked into a venue and are unlikely to do so. We want every family to benefit from high-quality art, and to achieve this, we take art to places it isn’t normally found and in formats that resonate with these communities.
The company works across the Midlands and beyond. We run a ‘best practice’ arts education and participation programme, offering c.840 children from some of the regions’ most disadvantaged communities, creative opportunities in dance and other artforms. We also create site-specific performance events in non-traditional performance spaces, and tour small-scale dance works to festivals & outdoor arts. Our performance work aims to get audiences moving and moved. Our audiences aren’t passively seated in rows; we aim to create work that moves – engages them physically and imaginatively, and that connects them to each other and to the places they live. www.mercurialdance.co.uk
Job role details
The Digital Marketing person will articulate and execute the marketing plan with a specific focus on EmbodyXR® project, and profile raise for the company’s other work.
Essential Qualifications and Experience Educational Background:
Degree in Marketing, Digital Marketing, Communications, or a related field.
Digital Marketing Expertise:
Proven track record in developing and implementing successful digital marketing strategies. Demonstrable experience in managing social media campaigns across multiple platforms. Desirable – experience/ability in PR including writing distributing press contacts
Social Media Management:
In-depth knowledge and hands-on experience in managing social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, Tictok).
Ability to create engaging and shareable content tailored for different social media platforms.
Strong understanding of search engine optimization (SEO) principles and experience in optimising website content for search engines.
Knowledge of SEO tools and analytics to monitor and improve organic search performance.
Analytics and Reporting:
Experience in using analytics tools to track and report on the performance of digital marketing campaigns. Ability to analyse data and make data-driven recommendations for optimization.
Audience Development: Ability to collect and analyse audience data in relevant formats
Comfortable with digital marketing tools and platforms, including content management systems (CMS), social media management tools, and SEO tools.
Graphic Design Skills:
Basic graphic design skills and familiarity with design tools (e.g., Adobe Creative Suite) for creating visually appealing content.
Previous experience with digital marketing for e-ticketing platforms (e.g. Eventbrite) Understanding of online sales and conversion optimization.
Video Marketing Knowledge:
Familiarity with video marketing strategies and the ability to incorporate video content into digital marketing campaigns.
Content Editing Skills:
Exceptional written and verbal communication skills.
Proficiency in content editing, including the ability to create, edit, and proofread engaging and SEO-friendly content.
Understanding of the latest trends and best practices in digital marketing, social media, and SEO within the arts sector/XR and creative industries.
Strong network, with relevant contacts to bring to the benefit of the project and company’s objectives
Creativity: Creative mindset with the ability to generate innovative ideas for digital marketing campaigns.
Analytical Thinking: Strong analytical and problem-solving skills to assess campaign performance and make data-driven decisions.
Adaptability: Ability to adapt to evolving trends and technologies in the digital marketing landscape.
Time Management: Excellent time management skills, with the ability to prioritise tasks and meet deadlines.
Team Player: Collaborative and able to work effectively within a team environment.
If you would like to find out more about the role then please call Oliver on 07884 068108. To apply please send an expression of interest (no more than 2 sides of A4 or a video clip no longer than 3 minutes) as to why you would like the role to firstname.lastname@example.org putting “Marketing Call” in the subject line. If you are a freelancer (not working as part of an organisation) please also send us your CV including two referees.
- The role will be offered initially as a fixed Freelance/SME contract. We anticipate this role will expand as current business development plans are realised to c. 0.2 FTE
- The role is Hybrid: In person and remote working required
- There is an expectation that work delivery is balanced over a week to suit project demands and ensure prompt & effective communication.
Monday 29 January 2024 18:00
Monday 5 February in person at our offices, in Coventry CV1 4LH (hybrid possible)
Fee Negotiable – please submit your rates.
Please note there is a separate marketing budget for advertising and resources